In determining the value of any cultural artifact, the first consideration must measure it's exploitablity as a tool of the MASTER's propaganda. How many hilarious ironies, inflated claims, and hysterical theological manifestos can be extracted from the object/text? How effective is the critically inflated film/object as a weapon with which to bludgeon the effete, quality-mongering enemies of ZONTAR? Most importantly, how much notoriety, how great an aura of superior hipness can be gained from the relentless promotion of the film/object?