Today's Topics:
Don't xerox this!!
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Message-Id: <9107181458.AA27017@thelonious.MIT.EDU>
From: "The Rt. Rev. Wor. Dr. Y. Foo" <dryfoo@athena.mit.edu>
To: subg@athena.mit.edu
Subject: Don't xerox this!!
Date: Thu, 18 Jul 91 10:58:42 EDT
} Date: 15 Jul 91 03:19:42 GMT
} From: djheydt@garnet.berkeley.edu
}
} Well, since we are still talking trademarks, I found the issue of
} Writers' Digest that I mentioned previously, with the... cartoon...
} sponsored by Xerox. It reads as follows.
}
} ONCE A TRADEMARK, NOT ALWAYS A TRADEMARK.
}
} They were once proud trademarks, now they're just names.
}
} They failed to take precautions that would have helped them have
} a long and prosperous life.
}
} We need your help to stay out of there. Whenever you use our
} name, please use it as a proper adjective in conjunction with
} our products and services: e.g., Xerox copiers or Xerox
} financial services. And never as a verb: "to Xerox" in place of
} "to copy," or as a noun: "Xeroxes" in place of "copies."
}
} With your help and a precaution or two on our part, it's "Once
} the Xerox trademark, always the Xerox trademark."
}
} And below this is a cartoon of a graveyard (with some very
} interestingly-shaped tombstones) where the following are buried in the
} tranquillity of common usage:
}
} Escalator Trampoline Raisin Bran Dry Ice
} Cube Steak High Octane Lanolin Linoleum
} Nylon Shredded Wheat
} Cornflakes Kerosene Yo-Yo Mimeograph
}
} and down in tiny letters at the bottom,
}
} XEROX is a registered trademark of XEROX CORPORATION
}
} The same issue of WD has ads asking you not to play fast and loose
} with the trademarks NutraSweet, Rolodex, Weight Watchers, Day-Glo,
} Kelly Girl, Kleenex, Realtor, and Citibank.
I showed this to the kelly girl here, and she just pushed aside her
day-glow rolodex, grabbed a kleenex, and started sobbing her eyes out
over all those poor, dead, generics! Her realtor called, to say that
her citibank was yo-yo'ing her on the mortgage, but she just had to hang
up! She said the hell with her weight watchers plan, too, threw all her
nutrasweet snacks in the trash, and we're going out for some high octane
trampoline fun with jello and cube steaks! (Hope she remembers the
nylon and lanolin!)
If you're all really sympathetic, maybe I'll post the Frisbee warning,
the most thorough disclaimer in legal history.
-- dr foo
+-----------------------------------------------------------------------------
|Gary L. Dryfoos | "Cigarettes! Cigarettes!
| Internet: dryfoo@athena.mit.edu | American thru and thru!
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End of Subgenius Digest
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